RADIANT REPORTS
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RadiantPath Advisors | ILLUMINATING THE PATH TO SUCCESS
The Drip Blueprint: 3 Sequences Every Small Business Should Have Running
Turn browsers into buyers, customers into loyal fans, and cold leads into warm conversations — all through simple, smart drip campaigns.
Why Drip Campaigns Matter More Than Ever
Most small businesses work hard to attract leads — but then fail to consistently follow up, educate, or stay top of mind. That’s where drip campaigns come in. They allow you to create an automated sequence of touchpoints that build trust, explain value, and nudge prospects toward action without feeling pushy or repetitive.
Think of drip campaigns as your “always-on” marketing assistant — one that works while you sleep, sell, or serve existing customers.
The 3 Drip Campaigns Every Small Business Should Build
1. Lead Welcome Sequence
Purpose: Engage and educate new prospects right after they sign up or inquire.
What to include:
- Thank you and introduction
- Your value proposition clearly explained
- Client success stories or testimonials
- A clear call to take the next step (book a call, request a quote, etc.)
2. New Customer Onboarding Sequence
Purpose: Reinforce buyer confidence and reduce buyer’s remorse.
What to include:
- Confirmation and celebration of their purchase or signup
- What to expect next (timelines, deliverables, key contacts)
- Tips to get the most value from your product or service
- Referral program or review request (optional)
3. Re-Engagement or Reactivation Sequence
Purpose: Reconnect with leads or customers who’ve gone cold.
What to include:
- “We miss you” or “Still interested?” style messaging
- New offer, update, or resource to reignite interest
- Low-friction "Call To Action" (CTA) (something like, "schedule a quick call, or see our new offer")
How to Get Started Without Overwhelm
You don’t need a fancy marketing platform or weeks of content creation. Start simple. Write 3–5 helpful, friendly emails per sequence. Focus on tone, clarity, and consistency.
Most small businesses don’t need complicated tools to start. At RadiantPath Advisors, we help clients launch drip campaigns using simple platforms like MailerLite, Brevo, or Flodesk — and we configure them so they’re easy to manage and run automatically. If you already have a platform in place, we’ll help you get more value from it by designing a drip strategy that fits your goals and tech stack.
Final Thoughts
Drip campaigns aren’t spam. They’re a respectful, helpful way to educate and engage your audience — automatically. They create structure, save time, and allow your message to land even when you’re not in the room.
If your business isn’t using drip campaigns, you’re likely leaving revenue, loyalty, and opportunity on the table.
Need help building your first drip campaign — or optimizing the ones you have?
Contact RadiantPath Advisors to design a smarter, automated follow-up system.
